17 — Internal Identity/Awareness Campaign: An internal program directed toward employees, directors, and/or members (i.e.: corporate image, graphic standards, safety issues, etc.).
18 — Annual Meeting Promotional Materials: Used for publicizing or conducting a cooperative annual meeting (i.e.: press kit, annual report, slide showing meeting room decorations, invitations, badges, programs, etc.).
Preparation of Publication Entries
Classes 17–18: Submit components in a three-ring binder. All entries should include campaign objectives, strategies, goals, and results. Also include materials and steps taken to accomplish the program.
Single Entry: $25 member; $50 non-member
Classes 17–18: Criteria consist of the campaign’s concept, power/quality, versatility, originality, continuity, competence, appropriateness, efficiency and potential.