Class

19 — Color Advertisement: print (any size)

20 — Advertising Campaign: three or more print ads, any combination or size

21 — Advertising or Promotional Booklet: bound—including free standing inserts, leaflets, in-store promotions, etc.

22 — Advertising Catalog or Product Guide: bound—with some rate of frequency

23 — Advertising Leaflet or Brochure: unbound—open sheet size 108 sq. in. or less

24 — Advertising Leaflet or Brochure: unbound—open sheet size greater than 108 sq. in.

25 — Direct Mail: pieces designed for direct mail purposes

26 — Poster: print (any size)

27 — Package Design

28 — Marketing Campaign: multimedia campaign intended to market a cooperative’s product or service (could include leaflets, letters, ads, video, in-store promos, posters, package design, etc.)

Preparation of Publication Entries

Class 19: Submit repro proofs or tearsheets. No original art. Entries must be mounted on 16×20-inch medium weight illustration board. Fold advertisement if necessary.

Class 20: Must be submitted in a three ring-binder, with a single label on the back. A minimum of three ads constitutes a campaign.

Classes 21–25: Submit booklets, catalogs, folders and mailers unmounted.

Class 26: Entries must be mounted on 16×20-inch medium weight illustration board. Fold poster if necessary.

Class 27: Should be submitted as a JPEG file(s) on a USB Memory Stick. Several images may be submitted to show all aspects of the packaging. Original artwork will not be judged, but may be displayed at the Annual Meeting.

Class 28: Should be submitted in a three-ring binder. You may also include photographs or digital files showing aspects of the campaign (point-of-purchase displays, videos, posters, etc.)

Entry Fee

Single Entry: $25 member; $50 non-member

Judging Criteria

Classes 19 & 21–27: Criteria consist of the piece’s appeal, function, originality, quality, copy wording, impact, layout, illustration, color and typography.

Classes 20 & 28: Criteria consist of the campaign’s concept, vitality, versatility, originality, continuity, quality of individual components, placement, efficiency and potential effectiveness.

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